Workshop agenda:

"How do we reach the target group of very young talents? 

– and what is the common narrative in relation to them?"

The purpose of the workshop is to launch a new campaign with a focus on young people before studying, i.e. primarily high school and secondary school/elementary school - which will increase the long-term goal of more talent entering the audio industry - both in terms of education and jobs.

• Welcome and what's new since last time.
  by Jannie Schacht Halling Jensen, Talent Acquisition Manager, Demant A/S and Jens Nedergaard, Danish Sound Cluster
• Workshop #1 – The network around previous efforts
  All workshop participants talk about their previous efforts towards upper secondary schools/elementary schools – a kind of round table for inspiration (all participants have prepared this before the meeting).
• How does Demant handle its communication with the target group?
  by Trine Kromann-Mikkelsen, Vice President, Corporate Communication & Sustainability at Demant A/S
  Short inspirational talk about Demant's communication approach both in general and towards the target group. Communication to the target group can be compared with communication to politicians – they might be indifferent, but become curious if the communication either hits their interest (e.g. music) or a very important theme(e.g. hearing/dementia)
• Workshop #2 – The common approach and narrative towards the target group?
  Together we create a common narrative for the target group of high school students. The workshop begins with a short introduction with inspiration/experiences in working with the target group by Lise Brennum, Engineer the Future.
  • What is the shared story and key messages, including key societal challenges, comparative competitive advantages, and DNA/authenticity/emotions?
  • What inspires/activates young people in 2025?
• Lunch
  Demant hosts a light lunch followed by a short company tour.
• Workshop #3 – Specific activities
  Together we will clarify specific joint activities for the target group based on the shared narrative and previous experiences, (The workshop will begin with inspiration/experiences/ideas from the House of Natural Sciences by Karina Esmine Fredbo.
  • Which channels? (video/cases/workshops/memo for school management, etc.)
  • Framework for activities: Umbrella or together? – Specific or broad?
  • What are the campaign's goals and success criteria?
  • Toolbox: Current talents as ambassadors? Existing cases? Science Day?
  • Resources and campaign funding – how can each of us contribute?
  • Should we set up a working group? – mandate for the development of material
• Next meeting etc.
  Suggestions for future themes, etc.