Meeting Consumer Demands

w/ Suzaan Sauerman


Audio Hardware Products Network Meeting

Date: TBA (late April – start May)

Time: 10.00 – 13.00

Location: Lydens Hus, Gl. Kongevej 11 – 1610 København V

Price: Free for Danish Sound Cluster members

Language: English

Catering: Coffee and lunch

Join us for an inspiring talk and discussion in our audio aficionados network.

Come meet a leading global profile in consumer audio, when we invite former Vice President of Jabra GN and Bowers & Wilkins Suzaan Sauerman to an inspiring talk about consumer demands in future audio with you.


  • How do we meet the ever evolving consumer demands?
  • How do we adapt to the demographic development in the market?
  • And what are some of the product trends we will see more of in the future?

Those are just some of the questions Suzaan will offer her answer to, along with a historic product overview and big tech business insights – all the way from San Francisco to London and Copenhagen, where she is based today.


10:00 Welcome and network update

10:15 “Meeting Consumer Demands” – by Suzaan Sauerman

11:00 Questions and discussion in plural

12:00 Lunch

13:00 See you next time!

About Suzaan Sauerman

Suzaan Sauerman is a business and brand innovator, advisor and consultant with over 20 years of experience working with technology brands and has a history as Vice President at Jabra GN and Senior Vice President at Bowers & Wilkins

She is user obsessed and focus on every touchpoint in the user experience journey to deliver commercial plans, products and platforms that change the consumers’ lives and deliver growth & scalability for stakeholders. In her own words, she is a “change-maker” which is why she’s in the business of transformation – and why she’s lived in four different cities in the past 10 years, counting both San Francisco and London.

Suzaan has an ambition to create products and user experiences that change the way people use and live with technology.

“I am driven by a genuine curiosity and passion for building category-leading brands that consumers love.”


Want to join our network? 

The Audio Hardware Products network is always open for new members. Feel free to reach out to Jeppe Lindegaardfor details, see contact info below. 

Network membership is free for all members of Danish Sound Cluster.


Who is this event for? 

Members of the Audio Hardware Products Network – being founders, strategists, product specialists, quality control experts, sound engineers, branding and marketing managers working with speakers, headsets, microphones and hi-fi.

If you have questions about:  

  • Signing up, please contact Murielle De Smedt at : 
  • The content of this network meeting or your participant profile, please contact Jeppe Lindegaard at

When you participate in this event, your time will be used as co-financing for the project Innovationskraft, which is funded by the Danish Business Promotion Board and the Danish Ministry of Higher Education and Science at a standard rate. Read more about Innovationskraft 

By signing up to this event, you automatically will receive the Danish Sound Cluster Newsletter

Danish sound Cluster reserves the right to use any photograph/video taken at the event, without the expressed written permission of those included within the photograph/video. Danish Sound Cluster may use the photograph/video in publications or other media material (website, SoMe, newsletter, etc.)

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