Project title: Auricle Headset e-commerce and marketing innovation
Description:
Auricle is a Danish audio startup making bone-conduction headphones.
Auricle is developing their e-commerce for the first time and scale beyond Danish borders. Amazon enables Auricle to quickly test markets in the EU and more. As a starting point, Auricle will test the German market using the Amazon.de e-commerce platform, and based on the results, will then assess viability for further expansion to other amazon markets.
Peter Lous is an experienced amazon e-commerce specialist within B2C sales and will test how to sell Auricle’s new innovative products, of which users have not seen before, and test how to implement marketing strategies for a brand-new product segmentation.
Auricle has made marketing research previously, validating costumer segments and this collaboration will be used to verify that in the real market.
Participants:
Auricle ApS
Lous ApS
Duration:
Start: 1 July 2024
End: 30 September 2024
Partners Industry:
Auricle ApS
Lous ApS


Funded by:

Danish Sound Cluster contact person:
Project Manager Tinne Midtgaard, tm@danishsound.org – tlf. 3049 7846
