SoundTech Startup Network Meeting # 2 – How to market High-Tech Products to a broader Audience?

Date: 10 March 2022

Time: 15.30 – 18.00

Place: Lydens Hus, Gl. Kongevej 11, 1610 København V

Canteen on the 1st floor

Price: Free for Danish Sound Cluster members

Language: English / Danish

Catering: Coffee, snacks, drinks

How to market high-tech products to a broader audience?

Meet René Tolstrup Rohde who has worked as Global Branding and Communications lead at Soundboks since 2018. René will tell how Soundboks has worked with branding and share what they have learned from the journey. You will join colleagues from other local startups in the sound industry at this informal and dialogue-based meeting. There will be time to ask questions, share experiences and seek feedback. Grasp the opportunity to not only learn from others, but also reflect on the identity of your own startup, and how you could use it even more as an asset in your communication with potential (BtC or BtB) customers. 


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What are your areas of interest:

What are your areas of interest:

Supply chain / production – Patents and IP rights – Standards, test and certification – Sustainability – Specific tech issues 


Branding / Sales – Investments – Matchmaking with other players in the industry – Cooperation with universities – Mentorship and/or (Advisory) Board – CEO-challenges in startups – Talent attraction – Building a team – Strategy – Innovation processes 



  • Common check-in / What are your challenges related to sales/branding? 
  • Case by Soundboks, Rene Tolstrup Rohde + Q&A / discussions 
    • Defining your identity – From Roskilde festival supplier to globally-renowned Bluetooth loudspeaker manufacturer 
    • How to work with values and storytelling
    • Pitfalls of communicating tech spec focused
    • How to choose your target groups – and reduce different brands to one, global brand
  • Knowledge sharing & sparring facilitated by Sine and René 
  • Coffee, snacks, and informal networking 

Participant profile 

You are working in a key role in a startup in the sound industry. You are looking for inspiration from how other startups work with branding issues. You are also willing to share your own knowledge and experiences. 

You will meet 

  • René Tolstrup Rohde, Global Brand and Communications lead, Soundboks 
  • Shelley and Sine from the Danish Sound Cluster  
  • Cool startup colleagues from: IDUN Audio, Alvenir, Auricle, Sowa, Augmented Hearing,, Purifi , MidwifeVR , Enkl Sound, Kubell Audio, Plating Gate, SoundFlow, Sonisto

If you have questions about:  

  • Signing up, please contact Murielle De Smedt at  
  • The content of this network meeting or the profile fit of your startup, please contact Sine Lomholt Thomsen at 

Sign up

Participants in this event automatically permit Danish Sound Cluster to use pictures and videos from the event in marketing material that promotes cluster activities. Please contact Murielle De Smedt ( in case you want to withdraw your permittance.

When you participate in this event, your time will be used as co-financing for the project Innovationskraft, which is funded by Danmarks Erhvervsfremmebestyrelse and Uddannelses- og Forskningsstyrelsen at a standard rate. Read more about Innovationskraft 

Danish Sound Cluster

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