Sound in Restaurants

It is apparent that good food, good service in a nicely furbished and decorated room makes for a good restaurant experience. But how does the sound environment affect the way we taste and feel?
Join our appetizing webinar and learn how acoustics, sound and design affects our tastebuds and overall dining experience.

Foto: Jay Wennington – Unsplash

Date: 21 February 2024

Time: 15.00-16.30

Form: Online Zoom

Price: Free

Language: English

If you have questions about signing up, please contact Murielle De Smedt: mds@danishsoundcluster.dk

You will meet:

  • Martin Hallberg, Creative Director at Efterklang part of AFRY

  • Charles Spence, Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University

  • Lars Bork Andersen, Sound Designer and Director of Music & Sound Design at Alchemist

Participant profile: 

Audio engineers, sound designers, composers, brand managers, product managers, restaurateurs, restaurant managers, architects, acoustic experts

Program

Do you know all about the importance of a healthy acoustic environment, but little about how to optimize a dining room with noise reduction and sound design? Then pay close attention to the advice of Creative Director at Efterklang Martin Hallberg, who is a design and sound experience expert, helping clients all the way from low budget cafés to luxury fine dining restaurants and urban planning.

At this webinar you will also learn about new research by Charles Spence, who will explain how sound impressions has a direct effect on your tastebuds and how the food you put in your mouth actually taste.

Composer and sound designer Lars Bork Andersen will be introducing us to the Michelin restaurant Alchemist, the concept and purpose of theatrical dining, and how sound and music play an integral part of an immersive dining experience. He will delve into the creative strategies for functional dramaturgical background music, as well as how to work around creative constraints, when composing for a restaurant setting.

You will meet:

Martin Hallberg, Creative Director at Efterklang part of AFRY

Sound designer and creative director for Efterklang helping companies to use sound strategically. Efterklang is one of the world’s largest sound agencies, with 150 engineers, designers, and technical specialists exclusively working with sound. Hallberg has over 25 years of experience in audio branding and sound design leading global projects in areas like:

– Helping municipalities to balance out noisy city sound environments
– Helping product developing companies to make products that don’t need to beep
– Audio branding – sound concept developing to help brands be heard in the right way

Charles Spence, Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University

Professor Charles Spence is a world-famous experimental psychologist with a specialization in neuroscience-inspired multisensory design. Much of Prof. Spence’s work focuses on the design of enhanced multisensory food and drink experiences, through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food and beverage, and flavour and fragrance industries. Prof. Spence has worked extensively in the world of multisensory experiential wine and coffee and has also worked extensively on the question of how technology will transform our dining/drinking experiences in the future.

Prof. Spence has published over 1,100 academic articles and edited or authored, 16 books including, in 2014, the Prose prize-winning “The perfect meal”, and the international bestseller “Gastrophysics: The new science of eating” (2017; Penguin Viking) – winner of the 2019 Le Grand Prix de la Culture Gastronomique from Académie Internationale de la Gastronomie. His latest book “Sensehacking” was published in 2021.

Lars Bork Andersen, Sound Designer and Director of Music & Sound Design at Alchemist

Lars is a composer and sound designer from Copenhagen currently working as director of music and sound design at the Michelin restaurant Alchemist. Here he is the creator of immersive music, soundscapes and sound design for dining areas, lounges, a multimedia dome, and installation rooms.

Lars has a BA in electronic music from the Royal Academy of Music, Aalborg and a Master degree in audio design, Aarhus University.  

LBA Sound Production

Innovationskraft
When you participate in this event, your time will be used as co-financing for the Innovation Power Project, which is funded by the Danish Business Promotion Board and the Danish Ministry of Higher Education and Science at a standard rate. Read more about Innovationskraft  HERE

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