UX & Product Sound Design

Meet three of the most prolific people in sound design and join this highly relevant and exciting webinar about the interactive UX sounds we meet in our everyday life – in our car, on our phone, TV, Bluetooth speaker, washing machine, stove etc.

Date: 31 January 2024

Time: 15.00-16.30

Form: Online Zoom

Price: Free

Language: English

If you have questions about signing up, please contact Murielle De Smedt: mds@danishsoundcluster.dk

You will meet:


How has the use of product and brand sound evolved through the years, where are we now, and how will sound be used in the future? 

5x TED speaker and audio brand expert Julian Treasure will go through the history of audio in branding as well as “The 4 Effects of Sound” – how sound affects human beings. Go watch his TED talk on the topic, the sixth most viewed in the link in the bio.

CEO and Founder of Sonic Minds Karsten Kjems will give concrete examples of how to work strategically with sound design and will dive into two of his cases: The MitID app sound and the Jabra headset product sound. He will talk about what collaborating with clients mean for the creative process, how not to make noise with sound and how to be aware and conscious about sound.

Finally, Fredrik Hagman of Volvo will give a talk about how Volvo utilizes sound design in their cars. What to consider, when and why to put sound into an interactive experience, and most importantly, when not to. He will also elaborate on how to communicate with sound and how to nudge the user to interact as desired.

To wrap it all up we will have a panel discussion about sound and noise awareness, personalized sound, voice interface sound, the strategic importance of utilizing sound and what makes a sound pleasing.

Participant profile:

Audio engineers, sound designers, composers, product specialists, brand manager, product managers, marketing managers, founders, strategists.

You will meet:

Julian Treasure, 5x TED speaker and Founder of The Sound Agency

Julian Treasure is a top-rated international speaker and award-winning author on the power of sound and the skills of speaking and listening for both individuals and organisations. Julian’s five TED talks have been viewed more than 150 million times; one of them is the sixth most-viewed of all time. He is founder of international audio branding consultancy The Sound Agency, pioneering the use of innovative biophilic soundscapes in retail and hospitality spaces.

Check out Julians “The 4 ways sound affects us” TED Talk here.

Karsten Kjems, CEO and Audio Branding Specialist at Sonic Minds

Karsten is a jazz drummer, a visionary Audio Branding Specialist, and the CEO of the award-winning audio branding agency, Sonic Minds. His mission is to transform the world’s noise into harmonious soundscapes. With over 15 years of experience, Karsten has perfected the art of creating emotional and captivating audio experiences that bring brands and products to life. His philosophy is simple yet profound: less noise, more meaningful sound.

Fredrik Hagman, Interactive Sound Designer at Volvo Car Corporation

Fredrik is senior sound designer specialized in automotive sound interfaces and the
responsible UI sound designer for a brands such as Volvo Cars, Polestar and
London Taxi. With over 10 years in the business, Fredrik has led the
development of automotive UI sound design, from simple sinusoid buzzers to lush
interior ambient themes with a strong passion of conveying brand core values,
while creating the most useful and safe sound experience possible. 

When you participate in this event, your time will be used as co-financing for the Innovation Power Project, which is funded by the Danish Business Promotion Board and the Danish Ministry of Higher Education and Science at a standard rate. Read more about Innovationskraft  HERE

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