Sound Tech Startup Network Meeting # 3: From Red Dot Award to Sales Success - The commercial Story of Headphone Manufacturer MIIEGO


Date: 13 June 2022

Time: 15.15 – 18.00

Place:  (in-person participants): Lydens Hus, Gl. Kongevej 11, Copenhagen

Canteen on the 1st floor

Online (limited) zoom format is also optional contact us at 

Price: free for Danish Sound Cluster members and for online participants

Language: English / Danish

Target group: Profiles in sound tech startups curious to learn more about branding  

Meet CEO Christian Jeppesen of MIIEGO. He will tell the commercial story of his startup and what he has learned in the process. Strategic Marketing Consultant Andreas Oue Carøe Hansen from Skruop will share how he and Christian worked on the marketing perspectives. There will be time for questions and discussion with Christian and Andreas. Grasp the opportunity to debate and share knowledge and experiences with colleagues from other startups – and hopefully reflect on your own startup. 


Priscilla du preez - Unsplash


Check-in & informal networking

Case by MIIEGO, Christian Jeppesen

  • How do you proceed when you have a good audio product, but no brand?
  • What do you do when you have received a Red Dot Award, but don’t have any commercial success?

Dialogue with Andreas Oue Carøe Hansen

  • How do you brand while selling – and sell while branding?
  • Paid advertisement – how to use it, and what are the pitfalls as startup?
  • How to work with brand ambassadors?

Read more about MIIEGOs adventure here and how they got help to do more of the right things.

Participant profile 

You are working in a key role in a startup in the sound industry. You are looking for inspiration from how other startups work with branding issues. You are also willing to share your own knowledge and experiences. 

You will meet 

If you have questions about:  

    • Signing up, please contact Murielle De Smedt at  
    • The content of this network meeting or the profile fit of your startup, please contact Sine Lomholt Thomsen at 

Sign up

Participants in this event automatically permit Danish Sound Cluster to use pictures and videos from the event in marketing material that promotes cluster activities. Please contact Murielle De Smedt ( in case you want to withdraw your permittance.

When you participate in this event, your time will be used as co-financing for the project Innovationskraft, which is funded by Danmarks Erhvervsfremmebestyrelse and Uddannelses- og Forskningsstyrelsen at a standard rate. Read more about Innovationskraft 

Danish Sound Cluster

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